The segmentation of the market is the market divided into various smaller pieces. Each section is a collection of customers in geography, age, the similarity of income, entertainment... a new business or limited ability to open a small business, can not be sure if all customers in several ways. In addition, the majority of enterprises are small and medium-sized enterprises must, of course, be very limited in Viet Nam. Section will help the companies they serve customers better, more effective, easier to obtain satisfaction, enhance customer satisfaction, and this time, the market is divided into several segments, each segment is a group of customers who have marketing activities of the company in accordance with the same characteristics.
đang được dịch, vui lòng đợi..